The performing arts is one of the most underinvested innovation ecosystems in the world. VIA Ventures is built to change that. A C-Corp pursuing B-Corp certification, VIA Ventures is an equity investment vehicle — and the first venture studio of its kind in the performing arts.
Founded by Paola Prestini, VIA Ventures accelerates a curated portfolio of performing arts IP — from prototype to licensing, touring, and commercial scale. We enter the market not with a bet, but with a proven body of work, developed over decades through Vision Into Art's producing practice.
What We build
- Civic Imagination: Artistic processes that mobilize communities around shared challenges: disability and democracy, racial justice, cultural memory, and civic voice.
- Social Innovation: The technologies, educational tools, and production models that emerge from those processes — developed for scale and dissemination.
- Regenerative Finance: Artist-centered ownership models and new revenue streams in licensing, film, technology, and education — with returns reinvested into future work.
- Impact Lab: Open-source tools, curricula, and case studies that share our methods across the field.
